Each week, North American’s consume sports entertainment with intense dedication and commitment. They are everyday people who find meaning, inspiration, and escapism in the triumphs and tribulations of their hero’s: the players who have dedicated their lives to the sport. The CFL is a scrappy and legendary staple within Canada, which is currently transforming as it aligns its messaging with today’s audience. Each player profile video looks past the lights, behind the glamour, and beyond the grandiose game day and strips it all down to one man on the field. Each piece is built from a simple conversation about their hopes, dreams, and struggles, all of which are anchored in human determination and the relentless drive to win.
Client: Shaw Communications
Marketing and Management: Barry Forth – Wasserman Media Group
Agency: Taylor Prestidge, Sway Advertising
Director of Production: John Challinor
Production Company: Electric Mango Film Company
Director/Edit/DoP: Shawn Lovering
Special Thanks: CFL, CFL Players Association, Shaw, Sabrina Loeprich, Zac Jackson, and the Althetes