A 2017 Social Media Experiment: #VOICE5PROJECT

Discussions about audience, numbers, reach, engagement, and content come up in nearly every single one of my projects. Everyone seems to have a different opinion about what matters most–is it numbers? Engagement? How should this content look and be presented? The list never ends. This year, throughout 2017, I’m performing my own little social media experiment: The VOICE5 PROJECT (Voices project). I’m investing a little bit of time into creating and curating five social media accounts on Instagram (hence the number five) and will measure and compare the growth and engagement for each content style. Throughout the year I’m going to evaluate which of these five …

Creating Jacob

In March of 2016 I set out to create a short and straightforward personal film sharing the story of my mother’s experience with infertility, pregnancy loss, and stillbirth. I planned to spend a few afternoons and weekends shooting and editing, but what I first envisioned as a 3-minute piece focused on my mother’s tale led me to places and people I never imagined. Nine months and countless interviews and stories later, I present to you my first short documentary, ‘Jacob’. Anchored to one woman’s story, it explores the cultural implications surrounding infertility and pregnancy and infant loss. Where it all began After giving …

Don’t Wait. Start Working Towards Your Dream Career Now.

When I opened my inbox this morning, I was greeted with a special message. Six years ago today I made the decision to change my life. I was in the middle of my second post-secondary program, swimming in debt. I was worried about the economy, my job prospects, and whether or not I was truly happy with my chosen path. I found that I was spending too much of my time just hanging out, and not accomplishing the types of things I had always dreamed of. I knew I was a creative, but I never had the guts to really pursue …

Our Deepest Fear: A Personal Piece

A FEW NIGHTS AGO, SABRINA AND I TOOK OFF TO A LOCAL SCHOOL TO SHOOT SOME FUN LIFESTYLE PHOTOS FOR A FASHION SHOOT WHEN A STORM ROLLED IN. We took refuge in the car, and that’s when inspiration struck. I ended up creating this video, inspired by the following quote: Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God. Your playing small does …

CO2 – Director’s Cut

Sometimes you have a bunch of footage and a vision, well after the project is completed. I’ve wanted to try out a few simple editing techniques that I have ignored over the years, and I figured that my CO2 footage would be a good start. I’ve always been a fan of reverse camera work, quick edits, and matching frame, but I often neglect it myself. Here is a director’s cut of the CO2 brand work, featuring some editing tricks.  

CO2 Brand Teaser

I’ve been working with professional football player Chad Owens over the past few months to help launch his personal brand. With the help of John Challinor and Zachary Scholtz, I directed this brand teaser to help launch the countdown at chadowens2.com. Thanks to Zak for grabbing these behind the scenes snaps at Tim Hortons field in Hamilton!

Office Sessions Episode Two: Kaitlyn Batista

We completed the second episode of our Office Sessions project. This month features singer-songwriter Kaitlyn Batista, who killed it with this original song. We were super impressed by her talent and I’m looking forward to seeing where her career takes here. Check out more at https://soundcloud.com/kaitlynbatista